One situation I can address in my press release about an outbreak of avian influenza is first to inform the public about the dangers that would come with a pandemic. I will include some statistics such as death rate, number of people who have died already, and the symptoms that come with the disease. By outlining the implications of what contracting the disease would be people would be able to relate to the disease and see what it may mean for them if they were to get it.
Another situation I could address in a press release would be how the disease would spread. By addressing this issue once people realize the severity of avian influenza, it will further establish the fact that the risk of a pandemic is not to be taken seriously. While the virus must first undergo a transformation to be transmittable between humans, if this happens it would be just as contagious as the seasonal flu, a much less sever disease that already has people’s attention which gives a point of reference.
A third topic I could address would be that of containing the outbreak if it ever happens. Involved in this is containment, a decrease in services, goods, and common medical services and medicine. This will make people realize that they must know what they must do should the disease break out and that they must plan now for the worst because it is impossible to tell if and when it might occur.
The tone I will use for this piece will be of urgency. There is no telling when an outbreak may happen so people must take all steps possible now to be sure that they are prepared.
